Diego L.Scrum Master
Skills
A professional with a background in Advertising and current studies in Systems Analysis and Development, specializing in UX/UI and Digital Products. Proficient in Web and Product Design, particularly within retail and marketplace sectors, with a focus on designing intuitive and user-friendly interface solutions. Demonstrates strong capabilities in understanding user challenges and developing optimal solutions. Expertise encompasses managing technical projects throughout the entire lifecycle, including discovery, validation, persona creation, architecture design, prototyping, functionality testing, development, metrics analysis, and delivery. Skilled in leading multidisciplinary teams of designers and developers, providing guidance through personal development plans and conducting regular project follow-ups with clients. Ensures alignment on technical requirements, implementation processes, data processing, key performance indicators, and initial results.
Product Design Lead
7/1/2023 - Present
Gained expertise in conducting qualitative and quantitative research through surveys and polls for feature validation. Analyzed new opportunities by identifying customer pains and difficulties, proposing solutions to enhance retention and engagement. Developed personas using statistical analysis to identify potential users. Architected and prototyped designs using Figma for usability testing. Conducted development analysis by squad, measuring time and costs for effective roadmap construction. Managed backlog based on the technical profile of squads to ensure agile delivery with a focus on effort versus business impact.Senior Project Coordinator
10/1/2017 - 6/1/2023
Initiated a technical survey of the project for the implementation of contracted products. Managed the flow of demands between squads using Asana to enhance delivery agility. Documented project applications on GitHub for thorough technical monitoring. Administered client registration on the Smartsheet platform for effective revenue and target control. Conducted daily rituals with design and development teams to monitor project progress. Facilitated biweekly feedback sessions in a 1:1 format for the Personal Development Initiative (PDI). Prepared handover reports containing metrics and initial results for the Customer Success (CS) team.Product and UX/UI Coordinator
10/1/2015 - 10/1/2017
Enhanced team performance through comprehensive code reviews and the development of new revenue-increasing features by analyzing indicators and results. Led project alignment meetings with design and development teams to streamline processes. Created custom commercial proposals in PowerPoint for client presentations. Standardized technical knowledge across the team through regular meetings. Managed backlog efficiently, aligning with the technical profiles of squads to ensure agile delivery. Designed stands, stationery, and giveaways for e-commerce events using Adobe Illustrator.Graphic Designer
12/1/2014 - 8/1/2015
Developed expertise in image processing using Photoshop specifically for automotive advertisements. Gained proficiency in laying out offers for newspaper print utilizing InDesign. Demonstrated skills in creating logos for retail stores and brands through Illustrator. Executed visual identity projects by preparing detailed briefings tailored to various commercial sectors.Web Designer
10/1/2012 - 11/1/2014
Developed promotional arts using advanced 3D software for website homepages. Created product and service hotsites leveraging HTML and CSS for various seasonal campaigns. Designed special pages adhering to client's key visual guidelines for effective product promotion. Produced HTML-based email marketing materials for widespread dissemination of product offers.Art Assistant
2/1/2012 - 10/1/2012
Managed the receipt of advertising material for magazine insertion, ensuring accuracy by checking files in the relevant software and print format. Performed adjustments related to color, font, and format utilizing the Adobe package, and coordinated client approvals. Organized publication schedules through direct communication with advertisers. Proficient in designing and laying out ads using Adobe InDesign and preparing files for print.
Public Relations, Advertising and Applied Communication at Uninove - July Ninth University
2011 - 2014Analysis and Development of Systems at Anhembi Morumbi University
2024 - 2025
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