A dedicated UX/UI Designer committed to simplifying complexity, consistently seeking innovative ideas and approaches to enhance the user experience of mobile and web digital products.

 at SCRUMstudy - Accreditation Body for Scrum and Agile
5/1/2021

Front End Developer, Web/Multimedia Management and Webmaster

 at Caelum - Escola de Tecnologia
5/1/2013

Web Designer - Web Creation and Development

 at Estácio de Sá University
2009 - 2011


3/1/2023 - 11/1/2023

Involved in mobile projects emphasizing user experience, mapping flows, wireframes, and high-fidelity mobile prototypes. Projects included Product Onboarding and System Connect. Developed expertise in interface design, agile methodologies, and mobile design, with proficiency in prototyping user journeys and navigation flows. Conducted usability testing and structured information architecture. Utilized tools such as Figma, Illustrator, and Photoshop to achieve project goals.


9/1/2022 - 1/1/2023

Developed and executed interface designs while employing Agile methodologies, specifically targeting mobile design projects. Key projects included ONBOARDING, First Access PF, Medallia - PF (CSAT and NPS), and Registration Update IB & APP. Expertise in user journey mapping, tag mapping, navigation flows, and enforcing comprehensive business rules was demonstrated. Mastery of usability testing and information architecture was achieved. Utilized a range of design tools, including Sketch, Adobe XD, Figma, Illustrator, and Photoshop, to create intuitive and effective user interfaces. Specialized skills in user research, user-centric design, UX and UI design, experience design, and prototype development were further refined. Effective interface development for mobile banking applications and the creation of detailed wireframes were significant accomplishments.


10/1/2021 - 6/1/2022

Conducted comprehensive studies and developed prototypes aimed at overhauling company systems. Spearheaded initiatives to enhance user experience, architecture, structural design, and systemic flow. Collaborated closely with both front-end and back-end development teams to ensure cohesive improvements across the board.


7/1/2018 - 11/1/2020

Played a pivotal role in the soap opera department, executed through a collaboration with a leading production company. Spearheaded the creation and development of all digital material and graphic assets, demonstrating expertise in website development using WordPress, HTML5, CSS3, and JavaScript (with Bootstrap). Managed the complete creation process, thoroughly studying profiles, color schemes, typography, prototypes, and interface design. Took full responsibility for front-end development, hosting, database management, and overall website creation. Utilized After Effects to simulate micro-interactions for both desktop and mobile platforms.

Successfully delivered websites in alignment with project specifications provided by stakeholders, typically within a 20 to 30-day timeframe. Overhauled the website publishing process and developed an intranet to enhance internal communication and website visibility within recording studios.


1/1/2014 - 10/1/2015

Specialized in architecting, optimizing, and converting websites to responsive HTML5, CSS3, and JavaScript using Bootstrap. Crafted and maintained mini-sites for various exhibitions and vernissages, focusing on meticulous profile studies, color selection, typography, prototypes, and interface design. Held responsibility for front-end development, hosting, database management, and overall website development. Led the creation and development of digital materials and graphic pieces, including layouts for books and catalogs featuring exhibited artists. Contributed to the development of the digital collection and streamlined the cataloging of artworks, enhancing communication between sellers and customers.


8/1/2013 - 1/1/2014

Developed expertise in creating graphic materials for both print and digital formats, including magazines and newspapers. Demonstrated proficiency in the creation and distribution of email marketing campaigns, with additional responsibilities involving the cleaning and maintenance of mailing lists. Maintained and updated the company's website to ensure optimal performance and user experience. Played a key role in the development of catalogs for new marketing campaigns, contributing to the effective promotion of products and services.


3/1/2011 - 12/1/2012

Spearheaded a comprehensive brand redesign, incorporating the development of statistical systems and brand strategy to align with market trends and enhance brand identity. Led the development of an ASP.NET website using VB, focusing on maintaining robust, scalable, and efficient code. Conceptualized and created various graphic and advertising pieces, ensuring consistency across all marketing channels and materials.


11/1/2009 - 6/1/2010

Performed maintenance on the company's website, ensuring optimal functionality and user experience. Produced various printed and digital graphic pieces, demonstrating skill in design and layout. Developed layouts for catalogs used in events and congresses, showcasing attention to detail and aesthetic design capabilities. Managed the creation and distribution of email marketing campaigns, optimizing communication strategies and enhancing digital outreach.


3/1/2009 - 11/1/2009

Developed and launched a landing page and hotsite designed to attract new students, leveraging skills in HTML, CSS, and JavaScript. Crafted email marketing campaigns using HTML, optimized for various email clients to ensure broad compatibility and higher engagement rates.

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