Giovani V.

UX Designer

Design Lead
7/1/2021 - Present

Developed expertise in continuous discovery and Service Design methodologies within the BaaS (Banking as a Service) domain. Conducted thorough investigations into customer ecosystems, assessing infrastructure scenarios, identifying pain points, and uncovering potential opportunities. Recommended workflow changes to optimize processes and reduce operational costs. Engaged in prototyping and triangulating possibilities between client desires, technological capabilities, and business requirements. Utilized testing and hypothesis validation to ensure compliance with Central Bank regulations while implementing financial features on client platforms. Provided mentoring and leadership to fellow designers, fostering a supportive and encouraging environment.

Specialist Product Designer
12/1/2018 - 11/1/2020

Responsible for the ideation and design of digital products, including web platforms and mobile applications. Key responsibilities encompassed the design of end-to-end user flows and journeys, creating prototypes at various fidelity levels, and validating these designs through user testing. Developed strong skills in componentization and documentation using design systems.

Engaged in continuous discovery processes, analyzing comprehensive metrics and data from tools such as GA, Hotjar, call centers, app stores, Reclame Aqui, and social networks. Expertise in conducting various test validations, including A/B testing, qualitative and quantitative forms, and both moderated and unmoderated testing. Bridged the gap between UX and UI design, aligning the objectives of the business, development team, and clients.

Oversaw design workflows and provided technical leadership to a team of designers. Key accomplishments included the complete design conception of a web platform and two mobile applications from scratch. Created and maintained extensive documentation, including iconography, style guides, design systems, and user flows. Facilitated dynamics with users and stakeholders through methodologies like inceptions, card sorting, and design sprints.

Conducted thorough user research and synthesized data insights from tools such as GA, Hotjar, and Smartlook. Held responsibilities in metrics analysis, ideation, information architecture, and UX writing. Developed wireframes and executed interaction design and prototyping at low, medium, and high fidelity levels. Specialized in Design System Operations.

UX Designer Senior
7/1/2017 - 12/1/2018

Contributed to the user experience team with a focus on the My SKY app, addressing the challenge of understanding metrics and indicators to alleviate pain points. Engaged in user interviews and research to map journeys and personas, collecting data for identifying improvement opportunities. Utilized insights to create and validate prototypes and test scenarios.

Key accomplishments include designing application flows, interfaces, and interactions. Demonstrated expertise in both low and high-fidelity prototyping. Conducted qualitative and quantitative interviews and research with users, leading to informed design decisions. Played a crucial role in the implementation of a comprehensive Design System.

UX Designer Senior
8/1/2016 - 7/1/2017

Conceptualized and created mobile applications, contributing significantly to the development of the Minha Claro App project. Developed, monitored, and validated hypotheses using A/B testing to ensure optimal application performance and user experience. Engaged regularly in design and artistic conception activities as part of the routine work process.

Advertising at UNITAU
2011 - 2014