Kaoan T.Web and Graphic Designer
Skills
Visual problem solver with a degree in Advertising from the Federal University of Paraná, specializing in UI/UX Design. Extensive experience in various design capacities, including visual identity and brand design courses. Professional experience includes work in social media design, both static and motion, landing pages, and email marketing. Additional expertise encompasses website interface design, visual identity creation, and video editing. Portfolio available online.
Mid-level Designer
3/1/2023 - 9/1/2023
Developed proficiency in designing and implementing landing pages and website interfaces, contributing to enhanced user experience and increased conversion rates. Gained extensive experience in creating static and animated posts for social media and digital marketing campaigns. Demonstrated skills in email marketing, effectively designing and executing campaigns to boost audience engagement. Played a significant role in the creation of key visuals (KVs) for various marketing initiatives, ensuring brand consistency and visual appeal. Proficient in laying out professional and aesthetically pleasing institutional presentations for internal and external stakeholders.UI/UX Designer
10/1/2022 - 8/1/2023
Gained extensive experience in user interface design and user journey mapping. Utilized advanced tools such as Figma and Adobe XD to create intuitive and visually appealing interfaces. Developed proficiency in leveraging user research data to inform design decisions and enhance user experience. Demonstrated skills in wireframing, prototyping, and conducting usability testing to refine design solutions. Worked with Agile methodologies to ensure iterative development and continuous improvement. Collaborated with cross-functional teams, including developers and product managers, to align design with business goals and technical constraints. Effectively used analytics tools like Google Analytics to measure user engagement and optimize user pathways.Junior Art Director II
7/1/2022 - Present
Developed expertise in crafting landing pages and designing static and animated posts. Gained proficiency in executing email marketing campaigns and creating engaging media pieces. Specialized in the creation of Key Visuals (KV's) and demonstrated strong skills in the layout of institutional presentations. Enhanced the ability to convey brand messaging through various digital formats, ensuring consistent visual communication across all produced materials.Designer
9/1/2021 - 7/1/2022
Gained expertise in designing and optimizing landing pages, ensuring high user engagement and conversion rates. Developed and published static and animated posts tailored for various social media platforms, enhancing brand visibility and audience interaction. Executed comprehensive email marketing campaigns, utilizing A/B testing and analytics to refine strategies and boost open and click-through rates. Produced a wide array of media pieces, including graphics and videos, to support diverse marketing and communication efforts. Led the creation of key visuals (KVs) that maintained brand consistency across different media. Designed and formatted institutional presentations, ensuring a professional look that effectively communicated key messages and data.Graphic Designer
7/1/2020 - 8/1/2021
Developed expertise in creating comprehensive brand designs and visual identities, crafting engaging landing pages, and designing user-friendly website interfaces. Produced both static and animated posts, ensuring dynamic and engaging content. Demonstrated video editing skills for various media pieces and designed effective email marketing campaigns. Specialized in developing key visuals (KV's) and managing the layout of corporate presentations to maintain brand consistency and visual coherence across all company communications.Graphic Designer
2/1/2020 - 5/1/2020
Specialized in creating static and animated posts, with a strong focus on visual storytelling to engage audiences on various platforms. Developed and executed effective email marketing campaigns, utilizing design and segmentation techniques to increase open rates and conversions. Produced a wide range of media pieces, including graphics, videos, and interactive content, tailored to the needs of diverse audiences. Designed comprehensive visual identities for events, ensuring cohesive and impactful branding across all materials and touchpoints.Graphic Designer
9/1/2019 - 2/1/2020
Developed and refined skills in creating wireframes, designing static and animated posts, and proficiently editing videos. Enhanced expertise in email marketing campaigns, effectively crafting and distributing media pieces. Gained experience in producing offline marketing materials to support various promotional strategies.Graphic Designer
11/1/2017 - 9/1/2019
Developed expertise in creating static and animated posts, along with advanced video editing skills. Executed layout designs for informational materials and designed posters for solidarity fundraising campaigns. Demonstrated proficiency in creating organizational folders for patients, enhancing informational dissemination and patient engagement.Editorial Assistant
8/1/2016 - 10/1/2016
Developed expertise in teaser editing, audio transcription, and camera shot logging. Crafted compelling teasers by skillfully editing video clips to enhance storytelling. Transcribed audio content with precision, ensuring accurate and timely text versions of recorded material. Logged camera shots meticulously, providing essential data for efficient video production and post-production workflows.
Advertising at Federal University of Paraná
2015 - 2020UI Design/Development at WebProcess
2022 - 2023UI Design at Origamid
2022 - 2022UX Design at Mentorama
2022 - 2022
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