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Martina C.
Data Analyst

Sql
Python
Bio

Graduated as a Dental Surgeon from UFSC, transitioned to data analytics with a focus on marketing. Experienced in ETL tasks using SQL, dashboard creation, and root cause analysis employing Microsoft Power BI and Excel for sales monitoring and diagnosis. Also managed social media, handled campaign scripts, and edited videos, ensuring effective consumer behavior monitoring on social networks and generating insightful improvements. As a Mid-Level Data Analyst focusing on fraud analysis, initially joined as a Junior Analyst, utilizing SQL for data structuring and extraction, and developed dashboards through Metabase and DataStudio for comprehensive performance reporting and insights presentation. Recognized as a technical resource within the team, conducted training for new members on data analysis techniques and business processes. Promoted to Mid-Level Analyst in March 2023, driving automation of manual analyses primarily using Python (Pandas).

  • Data Analyst
    8/1/2021 - Present

    Initially worked as a Junior Analyst focusing on the anti-fraud area, extensively using SQL and Data Modeling for data structuring and extraction. Created dashboards via Metabase and DataStudio for conducting root cause analyses, presenting follow-up reports, and providing insights. Progressed to a technical reference in the team, providing training to new members in data analysis and business understanding within the anti-fraud scope. Promoted to Senior Analyst in March 2023, continued to contribute to area development by automating manual analyses, leveraging Python with a focus on Pandas.

  • Data Analyst
    7/1/2020 - 7/1/2021

    Specialized in data analysis within the marketing sector, extracting and manipulating data using SQL to generate actionable insights and comprehensive dashboards. Developed proficiency in utilizing PowerBI for data visualization and analysis, ensuring the creation of intuitive and insightful reports. Key accomplishments include optimizing data extraction processes, enhancing the accuracy of marketing analytics, and delivering strategic recommendations based on data-driven findings.

  • Dentistry Degree at Federal University of Santa Catarina
    2013 - 2018

  • MBA in Data Science and Analytics Distance Learning at University of São Paulo
    2023 - 2024

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