
Paula S.Product Manager
Skills
A seasoned professional with over a decade of experience leading teams and specializing in the formation of AI-driven Innovation Squads focused on customer self-service through virtual assistants. This individual excels in managing squad ceremonies, applying and monitoring agile metrics, and supporting Product Owners in creating and refining products. Their expertise bridges business and technical elements, aligning product and company strategy, and significantly contributing to Agile and Digital Transformations while fostering an agile culture within organizations.
Qualifications include proficiency in Agile Methodologies such as Scrum, Kanban, and SAFe, as well as a deep understanding of agile metrics including throughput, lead time, cycle time, and cumulative flow diagrams. Experienced in managing both remote and in-person agile ceremonies—ranging from PI Planning and Sprint Planning to Daily Meetings, Sprint Reviews, Retrospectives, and Scrum of Scrums—they also conduct comprehensive agile assessments and team-building activities.
Proficient in business agility and digital transformation, this professional applies Management 3.0 practices, implements OKRs, and uses Lean Inception and Lean Product Development methodologies to support and train Product Owners effectively. Additionally, they possess expertise in tools such as Jira, MIRO, Mural, Teams, Slack, Discord, and Google Meet, ensuring seamless operations across various platforms.
SCRUM MASTER
5/1/2017 - Present
Served as Scrum Master in the Digital area, specifically with the Virtual Assistants Team focused on self-service platforms including Chatbot, WhatsApp, and Alexa. Developed proficiency in Agile methodologies, including Scrum and Kanban, while applying these frameworks to optimize team efficiency and project delivery. Leveraged digital tools and technologies to enhance the effectiveness of virtual assistants, integrating artificial intelligence to improve user interactions and streamline self-service processes.Senior Business Analyst
11/1/2016 - 5/1/2017
Excelled as a Business Analyst on the Digital Presence Sites Team, leveraging expertise in requirements gathering, process mapping, and stakeholder management. Utilized advanced SQL for data analysis and reporting, ensuring data-driven decision-making processes. Employed proficiency in tools such as JIRA and Confluence for project management and documentation, streamlining workflows and enhancing team collaboration. Demonstrated robust knowledge in user experience (UX) principles and web analytics, contributing to the optimization of digital platforms. Played a pivotal role in the development and deployment of web-based solutions using content management systems (CMS) like WordPress and Drupal. Utilized wireframing tools such as Balsamiq and Sketch to visualize and propose system improvements, ensuring seamless user interactions. Collaborated effectively with cross-functional teams, fostering a cohesive environment to deliver high-quality digital products on time.Business Analyst
4/1/2016 - 10/1/2016
Delivered a comprehensive mapping of AS-IS processes and TO-BE redesign with a focus on e-Social for two major companies, utilizing BPM methodology. Conducted detailed interviews and workshops with stakeholders and key users using Joint Application Development (JAD) techniques. Expertly created visual representations of current (AS-IS) and future (TO-BE) processes, ensuring thorough validation of all materials with the relevant departments and management.Team Leader, SM (Subject Matter), PO (Product Owner)
4/1/2014 - 3/1/2016
Developed expertise in requirements gathering with users and stakeholders, utilizing Joint Application Development (JAD) sessions. Created technical specifications using Unified Modeling Language (UML) with Enterprise Architect (EA). Managed and prioritized product backlogs in collaboration with clients, and successfully transferred these to the development team to generate sprints. Maintained backlog control throughout the development process using Redmine and ensured Kanban boards were updated during sprints. Controlled schedules to ensure timely deliveries and generated spreadsheets containing Burndown data and incident tracking using TSC2. Compiled and delivered monthly status reports based on the collected spreadsheet data.Business Analyst
4/1/2014 - 3/1/2016
Gained expertise in monitoring and managing operational incidents in TSC2, prioritizing them based on criticality. Provided N2, N1, and N3 support by generating necessary scripts and analyzing incidents for internal correction forwarding. Controlled service level agreements (SLA) related to incident resolution, while creating correction scripts when necessary. Utilized Kanban and Burndown charts for incident control and progress tracking. Involved in testing, gathering evidence of corrections, and delivering resolved incidents. Conducted daily follow-ups on incident status and served as the main point of contact for clients reporting incidents or problems.Web Development Analyst
8/1/2011 - 2/1/2012
Engaged in the analysis and development of systems for intranet, internet, and internal applications of the port terminal. Gained extensive experience in system design and architecture, ensuring robust and efficient functionality. Employed a variety of programming languages and frameworks to create scalable and maintainable codebases. Demonstrated proficiency in enhancing system security and reliability while maintaining performance efficiency. Utilized modern development tools and collaborative platforms to streamline the development process and foster teamwork among peers. Excelled in integrating and optimizing software solutions to meet specific needs of port terminal operations.Web Development Analyst
1/1/2005 - 6/1/2011
Developed systems using PHP and JAVA, exhibiting strong proficiency in both languages. Utilized MySQL and SQL Server for database management. Implemented CMS tools such as eZPublish and OpenCMS for portals and intranets. Conducted implementation and maintenance of various web systems including websites, intranets, and extranets. Created detailed technical specifications for system development. Managed clients and projects effectively and provided ongoing support for website maintenance.Technical Support - Computer Lab
1/1/2004 - 12/1/2004
Provided robust support to users, ensuring minimal downtime and seamless operation of systems. Conducted comprehensive maintenance of systems, which involved troubleshooting, updates, and optimization to enhance performance. Played a critical role in maintaining the computer network, ensuring connectivity and security across all devices. Managed the upkeep and configuration of equipment, facilitating smooth and efficient functionality within the infrastructure. Developed extensive technical expertise in network protocols, hardware configurations, and user support solutions.Web Development Analyst
1/1/2000 - 7/1/2010
Developed proficiency in requirements gathering, process analysis, and system development. Utilized JAVA and ASP languages for robust application development, with significant experience in MySQL database management.
Information Technology at University of Ribeirão Preto
2000 - 2004
Certified Management 3.0 at Management 3.0
10/1/2020Scrum Fundamentals Certified at SCRUMstudy - Accreditation Body for Scrum and Agile;Download Free Scrum Body of Knowledge(340 pages)
11/1/2016
Paula is available for hire
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