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The Howdy Glossary - "Ad Server" Category

Ad Server

Ad Server software is a technology used by publishers, advertisers, and ad networks to manage, serve, and track the performance of online advertising campaigns. This software enables the storage of ad content, such as images and videos, and delivers it to specified websites or platforms based on predefined criteria such as user behavior, geographic location, and content relevancy. Key features typically include campaign management tools, targeting and retargeting options, real-time bidding (RTB) capabilities, and detailed analytics to measure impressions, clicks, and conversion rates. Ad servers optimize ad delivery to ensure that the right ads reach the right audience at the right time, maximizing the effectiveness of advertising budgets and improving ROI. By providing a centralized platform for managing multiple ad campaigns across various channels, ad server software is crucial for advertisers seeking to enhance the efficiency and effectiveness of their digital marketing efforts.

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