The Howdy Glossary

Act! CRM is a comprehensive customer relationship management software designed for small to medium-sized businesses. It integrates sales, marketing, and customer service activities into one platform, allowing users to manage contacts efficiently, track interactions with clients, sync calendars for seamless scheduling, store documents centrally, monitor sales pipelines, run targeted marketing campaigns, and integrate social media efforts. Act! CRM provides industry-specific solutions with a range of customizable features that enhance customer relationships and drive business growth.

Developed initially by Contact Software Inc., Act! CRM was later acquired by Symantec Corporation. In 2013, Swiftpage took over the product line from Sage Group and continued its development. The software's primary goal is to streamline and centralize customer relationship management tasks for businesses by offering tools such as contact organization, interaction tracking capabilities, calendar synchronization functionalities, document management options, campaign management for marketing initiatives, sales pipeline monitoring systems—and all within a customizable interface tailored to meet the specific needs of small to medium-sized enterprises.

In the market of customer relationship management software platforms like Salesforce, Zoho CRM, HubSpot CRM Microsoft Dynamics 365 Insightly also compete but distinguish themselves through different focuses—such as targeting larger enterprises or offering scalable pricing models. However Act! CRM stands out due its emphasis on providing affordable industry-specific solutions especially useful smaller companies operating on tighter budgets Its focus on customizable features aids in efficiently managing key business processes enhancing operational efficiency ultimately driving growth This makes it particularly suitable teams individuals responsible varied functions within these businesses ensuring comprehensive streamlined approach managing client relations