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Action! Is a high-level programming language designed by Clinton Parker in 1982 for developing video games on the Atari 2600. The language was created to address the limitations of the console's hardware and provide game developers with better tools for making more complex and visually appealing games. Action! compiles directly into machine code, allowing for faster execution speeds than traditional interpreted languages or even languages that compile to an intermediate bytecode. This direct-to-hardware approach made it possible to produce some of the most advanced titles seen on the Atari 2600 during its prime. Even though commercially viable software is no longer created with Action!, it remains an interesting piece of video game history due to its role in pushing forward technical boundaries given the context at its inception.