The Howdy Glossary

Adobe Commerce, previously known as Magento Commerce, is an e-commerce platform designed to create and manage online stores with a vast array of built-in features and extensions. It includes tools for SEO, catalog management, promotional efforts, and essential e-commerce functions alongside analytics for tracking sales metrics and customer interactions. Since Adobe's acquisition of Magento in 2018, the platform has been integrated into Adobe's Experience Cloud suite, enhancing its capabilities to provide seamless end-to-end solutions for digital business transactions.

Developed initially by Varien Inc., founded by Roy Rubin and Yoav Kutner in 2007, the platform grew prominent due to its robust features and flexibility. Over time, it became a leading solution in the e-commerce market. Post-acquisition by Adobe in 2018, the integration within Adobe’s suite of digital solutions expanded its functionality further. This alignment enhanced the offering to deliver comprehensive digital commerce experiences through advanced tools for customization and data-driven decision-making.

Adobe Commerce distinguishes itself with several unique features such as a vast ecosystem of extensions that allow businesses to customize their online stores extensively. The robust SEO tools improve visibility while comprehensive analytics aid in monitoring sales performance and customer behavior efficiently. Its intuitive catalog management system facilitates efficient product organization within online stores. Despite facing competition from Shopify, WooCommerce, BigCommerce, and Salesforce Commerce Cloud—each bringing unique strengths—the combination of these features positions Adobe Commerce as a powerful platform suited for businesses seeking customizable and versatile solutions for managing their online retail presence effectively.