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Bazaarvoice is a customer support and engagement software for marketing professionals. It offers brand management, customer reviews, ratings, and Q&A solutions to help organizations manage feedback from their audience. The software can integrate with e-commerce platforms to provide user-generated content (UGC) that shapes purchasing decisions for consumers while also offering valuable insights to marketers. Bazaarvoice's network connects businesses and retailers with thousands of actively shopping consumers through product sampling programs that encourage authentic reviews and social media sharing.