The Howdy Glossary

Bazaarvoice is a customer support and engagement software tailored for marketing professionals, providing solutions for brand management, customer reviews, ratings, and Q&A. The platform integrates with e-commerce systems to deliver user-generated content that influences consumer purchasing decisions and offers marketers valuable insights. By fostering authentic engagement through product sampling programs and social media sharing, Bazaarvoice connects businesses with actively shopping consumers.

Founded by Brett Hurt in 2005, Bazaarvoice aims to help organizations manage feedback effectively while gaining critical marketing insights. Under Hurt's leadership, the company has become a key player in the customer support and engagement software sector. Its tools allow brands to connect meaningfully with their audience through features like seamless e-commerce integration for user-generated content delivery and comprehensive brand management solutions.

Bazaarvoice faces competition from firms such as Yotpo, Trustpilot, PowerReviews, and Reevoo but differentiates itself by emphasizing authentic reviews and social media sharing that influence buyer behavior. The platform's ability to connect businesses with consumers via product sampling programs further builds trust. Additionally, its extensive brand management tools—alongside robust review systems—offer marketers comprehensive solutions for effective feedback management and engagement strategies. These strengths position Bazaarvoice as a leader in its industry.