The Howdy Glossary

Blomming was an Italian e-commerce platform founded by Matteo De Luca in 2012. The platform facilitated direct product sales from websites, blogs, and social media pages through tools for product creation, inventory management, payment processing, and shipping options. It aimed to simplify the online selling process for individuals and businesses by offering a user-friendly interface and comprehensive features.

Blomming's unique feature was its seamless integration with various online channels, enabling users to sell products across multiple platforms efficiently. In 2016, OpenCart acquired Blomming and integrated it into their system as a multi-channel selling platform. This acquisition expanded Blomming's reach and provided users with a broader range of capabilities for online selling and management within the OpenCart ecosystem.

Blomming competed with popular e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. While these competitors also offered comprehensive solutions for setting up online stores and managing sales processes, Blomming differentiated itself through its focus on seamless multi-channel integration with websites, blogs, and social media pages. This approach allowed users to manage sales across various platforms effectively while expanding their customer reach. The acquisition by OpenCart further distinguished Blomming by enhancing its features within the robust OpenCart environment.