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Brand24 is a social media monitoring and analytics tool for tracking conversations about brands. The platform provides real-time data on mentions, comments, and interactions across various platforms such as Facebook, Twitter, blogs, news sites, forums and other user-generated content. Brand24 aggregates this information into a customizable dashboard with sentiment analysis features detecting positive or negative feedback in the mentions.Additionally,the tool can also identify influencers within relevant communities to help businesses build relationships and potentially expand their audience reach.

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