Brand24 was created in 2011 to address the growing need for businesses to monitor their online presence and manage their reputation. It provided tools for tracking mentions, analyzing sentiment, and gathering real-time data on brand-related conversations across social media platforms.
Brand24
Brand24 is a social media monitoring tool that tracks online mentions of brands, products, or keywords. It provides insights into customer opinions, sentiment analysis, and real-time data to help businesses manage their online reputation and engage with their audience effectively.
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About Brand24
Strengths of Brand24 included real-time monitoring, user-friendly interface, and comprehensive analytics. Weaknesses involved occasional data inaccuracies and limited integration options. Competitors included Hootsuite, Sprout Social, and Mention.
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How to hire a Brand24 expert
A Brand24 expert must have skills in social media analytics, data interpretation, and sentiment analysis. Proficiency in using the Brand24 dashboard, setting up alerts, and generating reports is essential. Knowledge of keyword tracking and competitive analysis is also crucial.
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