The Howdy Glossary

ChartMogul is a business intelligence software tailored for subscription-based businesses to provide real-time insights and key performance indicators such as monthly recurring revenue, customer lifetime value, and churn rate. It integrates data from multiple sources to deliver analytics tools, cohort analysis, segmentation features, and geolocation-based visuals. These offerings aim to help businesses better understand their subscription metrics and make informed decisions.

Founded by Nick Franklin in 2014 in Berlin, Germany, ChartMogul was created to meet the growing need for effective tracking and analysis of key subscription metrics. This platform automates data aggregation processes to generate crucial real-time metrics while providing advanced analytical capabilities like cohort analysis and segmentation features. The goal is to simplify the complex tasks associated with subscription business intelligence through comprehensive tools that aid in optimizing strategies.

Operating in a competitive landscape against companies like ProfitWell, Baremetrics, and Zuora, ChartMogul sets itself apart with unique features such as automated data analysis generating real-time metrics and advanced visualization tools including geolocation-based customer distribution views. These allow businesses deeper insights into their subscription models enabling more targeted marketing strategies. Its user base spans various roles within subscription-based businesses looking to enhance their understanding of critical metrics through robust data-driven decision-making capabilities.