The Howdy Glossary

Conversant is an advanced advertising platform that specializes in precision targeting and real-time optimization to help brands deliver personalized experiences to consumers. Utilizing sophisticated technology, it scrutinizes consumer behavior, interests, and past purchases to present relevant ads across various devices and platforms. The platform meticulously tracks users' browsing activities to build comprehensive profiles while ensuring personal information remains protected. This approach allows marketers to reach specific audiences more efficiently while adhering to privacy regulations.

Founded by former Dotomi executives in 1998, Conversant rebranded from ValueClick in 2014 to emphasize its dedication to personalized advertising solutions. Over the years, the platform has evolved under different leaderships of seasoned experts within the digital advertising industry. It was created out of a necessity for brands needing sophisticated tools for precision targeting and leveraging consumer data in a manner compliant with privacy standards, adapting continuously as digital advertising technologies advance.

Conversant distinguishes itself through its stringent adherence to privacy-compliant user profiling, focusing on detailed behavior analysis without compromising personal information. This commitment sets it apart from competitors such as Google Ads and Facebook Ads that also use extensive consumer data but may not emphasize privacy protection as strongly. Conversant's unique combination of precision targeting, real-time optimization capabilities, and cross-device functionality offers a robust solution for marketers aiming for tailored ad experiences while remaining compliant with privacy laws. Its ability to deliver highly targeted ads based on deep insights into user behavior secures its competitive edge in an increasingly crowded market landscape.