Howdy Logo
Glossary Hero image

The Howdy Glossary

Search terms in Glossary

Conversant

Conversant is an advertising platform that helps brands create personalized experiences for consumers through precision targeting and real-time optimization. The ad server software analyzes consumer behavior, interests, and past purchases to deliver relevant ads across different devices and platforms. Conversant operates by tracking and compiling detailed profiles of individual users' browsing history without revealing personal information. This allows marketers to reach specific audiences with higher accuracy than traditional advertising methods while adhering to privacy regulations.

Back