The Howdy Glossary

Daylite is a customer relationship management software created by Marketcircle Inc., a Toronto-based company specializing in business productivity applications for Apple platforms. Established in 1999, Marketcircle develops intuitive and user-friendly solutions tailored to small to medium-sized businesses. Daylite enhances productivity and organization by managing contacts, communications, projects, tasks, and schedules while integrating seamlessly with Apple Mail on Mac. The software also offers performance tracking through reporting tools and facilitates team collaboration via real-time data sharing within the company's network.

Daylite differentiates itself from competitors like Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics 365 by focusing exclusively on Mac, iPhone, and iPad platforms. Its unique integration with Apple Mail simplifies contact management and communication tracking for Apple users. Additionally, Daylite emphasizes user-friendly design making it particularly suitable for small to medium-sized businesses seeking an efficient CRM solution. Features such as performance tracking reporting tools and real-time data sharing further enhance team collaboration within the company network.

Designed specifically for individuals and teams within small to medium-sized businesses who use Apple's ecosystem of devices daily, Daylite serves as a comprehensive tool for streamlining customer relationship management and project management tasks. Its intuitive interface ensures ease of use while its robust feature set—including seamless integration with Apple Mail—caters to those looking for an organized approach to managing contacts, communications, projects, tasks, and schedules. Prioritizing productivity and collaboration within an Apple-centric environment positions Daylite as a compelling choice for enhancing business operations effectively.