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Doubleclick For Publishers (Dfp)

DoubleClick for Publishers (DFP) is a web service that lets publishers sell and manage their digital ad space. The platform allows for the management of advertising inventory across multiple platforms, including websites, mobile apps, video content, emails. DFP provides tools to traffic ads, set pricing rules, target specific audiences. In 2018 Google evolved its advertising services into one unified platform called Google Ad Manager by combining DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).

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