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Drift is a customer support software that uses chatbots and AI to facilitate conversational marketing, sales, and support. The platform can be integrated into websites or used as a standalone tool. Drift's core feature is the chat interface for real-time communication with website visitors or customers. It uses machine learning to improve over time by analyzing data from previous interactions. The platform also provides detailed analytics on user behavior within chats and conversion rates, helping businesses better understand their customers' needs and preferences.