The Howdy Glossary

Highrise is a customer relationship management software designed for small businesses, enabling users to track communication with clients, store contact information, and manage interactions in a centralized platform. The software includes features such as email integration, task management, collaboration tools, customizable data fields, reporting capabilities, and third-party application integration. Developed by Basecamp—founded by Jason Fried, Carlos Segura, and Ernest Kim in 1999—Highrise spun off into its own product specifically tailored to improve customer relationship management for small businesses.

Offering several unique features that distinguish it from competitors like Zoho CRM, Insightly, and HubSpot CRM, Highrise provides robust email integration for tracking client communications directly within the platform. Task management tools help assign and monitor tasks related to customer interactions while customizable data fields allow effective organization of customer information. The reporting capabilities provide insights into customer data and activities. Combined with support for third-party application integrations and collaboration features for enhanced team communication and coordination efforts make Highrise an efficient choice for small businesses aiming to streamline their customer relationship processes.

Highrise stands out with its focus on simplicity and user-friendliness—a critical advantage making it highly accessible even to non-technical users. Its strong email integration ensures seamless tracking of client communications; customizable data fields allow users to tailor information organization according to specific business needs while reporting functionalities offer valuable insights aiding data-driven decisions. The emphasis on collaboration tools along with task management features enhances team productivity creating a more streamlined workflow. These attributes collectively position Highrise as an advantageous option for small enterprises seeking an intuitive yet comprehensive solution to effectively manage their customer relationships in one central platform.