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Index Exchange

Index Exchange is a global advertising marketplace that provides automated, real-time auctions for digital ad inventory. It connects publishers with advertisers by facilitating programmatic buying and selling of ad space, optimizing revenue for publishers and delivering targeted audiences for advertisers.

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About Index Exchange

Index Exchange was created in 2001 as Casale Media. It was founded to provide a transparent and efficient platform for buying and selling digital ad inventory. Over time, it evolved to focus on programmatic advertising and rebranded as Index Exchange in 2015, emphasizing its role as a neutral, exchange-driven marketplace for digital ads.

Strengths of Index Exchange include its transparency, advanced technology, and strong relationships with premium publishers. Weaknesses may involve high competition and the complexity of the ad tech landscape. Competitors include Google Ad Manager, Rubicon Project, and OpenX.

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How to hire a Index Exchange expert

An Index Exchange expert must have skills in programmatic advertising, real-time bidding (RTB), and data analysis. Proficiency in using ad server platforms, understanding of header bidding, and experience with JavaScript and HTML for ad tag implementation are also essential.

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