The Howdy Glossary

Infor CRM is a comprehensive customer relationship management software that offers functionalities for sales force automation, marketing automation, customer service and support, and reporting/analytics modules. It can integrate with other Infor applications or function as a standalone platform, with deployment options including on-premise, cloud-hosted, and hybrid solutions. The software aims to streamline and optimize customer interactions, improve sales efficiency, enhance marketing efforts, and enable data-driven decision-making through robust analytics.

Infor CRM stands out with its ability to integrate seamlessly with other Infor applications, providing a comprehensive suite of tools tailored to specific industry needs. This feature allows businesses flexibility in choosing the setup that aligns best with their requirements while leveraging advanced functionalities for optimizing customer relationship management strategies. Main competitors in the market include Salesforce, Microsoft Dynamics CRM, SAP CRM, and Oracle CRM; each offering robust solutions but differentiated by factors like integration capabilities and pricing.

While competing against industry giants such as Salesforce and Microsoft Dynamics CRM, Infor distinguishes itself through its specialization in industry-specific enterprise applications. Providing tailored solutions designed to meet unique sector needs sets it apart from generic offerings. The flexible deployment options—on-premise, cloud-hosted or hybrid—allow organizations the freedom to choose configurations that best fit their infrastructure needs while maintaining scalability. Robust functionalities across sales automation, marketing automation, customer service/support enhancements coupled with advanced analytic capabilities empower businesses to drive growth efficiently through optimized customer relationship management strategies.