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Infusionsoft is a customer relationship management software designed for small businesses. It offers tools primarily focused on email marketing, sales process automation, and lead generation. The software lets users manage customer interactions throughout the entire lifecycle, from initial contact to purchase and beyond. With Infusionsoft, companies can create targeted campaigns based on user behavior data and preferences, set up automated follow-up sequences, track sales performance through built-in analytics features. In 2019 the company changed its name to Keap.