Infusionsoft, founded in 2001, was created to help small businesses streamline their sales and marketing processes. Over the years, it evolved from a simple email marketing tool into a comprehensive CRM platform. The company aimed to provide small businesses with the same advanced marketing and sales automation tools that larger enterprises used, but in a more accessible and affordable manner.
Infusionsoft
Infusionsoft is a comprehensive customer relationship management (CRM) platform designed for small businesses. It integrates email marketing, e-commerce, and automation tools to help manage sales, marketing campaigns, customer interactions, and business processes efficiently.
Top 5*CRM
Howdy Network Rank
#112
Howdy Network Rank#112
Top 5*
34.3%
20.7%
9.4%
8.3%
18.5%
Others
*Survey of over 20,000+ Howdy Professionals
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About Infusionsoft
Strengths of Infusionsoft include robust automation capabilities, comprehensive CRM features, and an integrated approach to sales and marketing. Weaknesses include a steep learning curve, high pricing for small businesses, and occasional complexity in setup. Competitors include HubSpot, ActiveCampaign, Zoho CRM, and Salesforce.
How to hire
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How to hire a Infusionsoft expert
An Infusionsoft expert must have strong skills in CRM management, email marketing automation, and campaign strategy development. They should be proficient in using Infusionsoft's API for custom integrations, data analysis for tracking campaign performance, and troubleshooting technical issues within the platform. Knowledge of e-commerce integration and experience with A/B testing are also essential.
USA
$224K
Employer Cost
$127K
Employer Cost
$Howdy savings: $97K
Benefits + Taxes + Fees
Salary
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