The Howdy Glossary

Keap, formerly known as Infusionsoft, is a customer relationship management software designed specifically for small businesses. It integrates email marketing, sales automation, lead generation, and customer lifecycle management to help users create targeted campaigns, automate follow-up processes, and track sales performance through built-in analytics tools. The company was co-founded by Scott Martineau, Eric Martineau, and Clate Mask in 2004 with the goal of providing a comprehensive CRM solution that streamlines marketing and sales processes for small businesses.

Keap stands out in the competitive CRM market due to its all-in-one approach that includes email marketing, sales process automation, and lead generation within a single platform. This integration allows businesses to manage customer interactions seamlessly from initial contact to post-purchase follow-ups. Key features such as creating targeted campaigns based on user behavior data and preferences along with robust analytics tools provide valuable insights for optimizing marketing strategies and boosting sales. Competitors like HubSpot, Salesforce Essentials, Zoho CRM, ActiveCampaign, and Agile CRM also offer similar functionalities but Keap's focus on an integrated solution gives it an edge.

The target users of Keap are entrepreneurs, small business owners, sales teams, and marketing professionals who need a unified platform to handle their customer relationships efficiently. Its user-friendly interface combined with comprehensive features aims to help these users enhance their customer relationships effectively while driving sales growth and optimizing their marketing efforts in an organized manner. Keap’s dedication to offering a seamless experience throughout the entire customer lifecycle empowers small businesses to engage more effectively with customers and grow their business successfully.