The Howdy Glossary

Keap is a customer relationship management and e-commerce platform tailored for small businesses, offering tools to manage sales, create custom quotes, send invoices, handle payment processing, and run automated email marketing campaigns. It integrates with third-party applications through an open API system to centralize data and streamline operations. Founded by Scott and Eric Martineau in 2001, Keap aims to serve as an all-in-one solution designed to simplify customer management and enhance sales processes for small business owners.

One of Keap's distinctive features is its ability to centralize CRM, sales activities, and e-commerce functions into one cohesive platform. The platform's automated email marketing campaigns are customizable based on customer behavior or predefined actions, aiding in effective customer engagement. Furthermore, Keap's open API allows seamless integration with various third-party applications, enhancing the platform’s flexibility to meet diverse business needs. This comprehensive functionality makes it easier for small businesses to manage their operations efficiently while focusing on growth.

Keap distinguishes itself from competitors like Salesforce, HubSpot, Zoho CRM, and Pipedrive by providing an integrated solution that combines sales management with email marketing automation and e-commerce capabilities within a user-friendly interface. Unlike competitors who may focus on specific functionalities such as CRM or email marketing alone, Keap offers a centralized approach that simplifies multiple aspects of business operations into one streamlined experience. This dedication to serving the unique requirements of small businesses provides Keap with a significant competitive advantage in the market by enabling entrepreneurs and teams to efficiently manage tasks while scaling their operations effectively through flexible integrations.