The Howdy Glossary

Intershop is an e-commerce platform that addresses both business-to-business (B2B) and business-to-consumer (B2C) sales. It offers a comprehensive suite of functionalities such as product information management, order management, customer relationship management, and digital commerce marketing. These features are designed to help businesses manage their online sales activities efficiently, enhancing operational efficiency and enabling a more customized online shopping experience for customers.

Intershop was founded in 1992 by Stephan Schambach in Jena, Germany with the aim of providing businesses with a versatile e-commerce solution capable of handling B2B and B2C sales needs. The platform's robust system includes APIs designed for seamless integration with back-end systems and third-party solutions, making it adaptable to diverse business requirements across various industries including manufacturing, wholesale distribution, and retailing. This adaptability allows companies to streamline their e-commerce operations while effectively managing different types of customers.

Despite facing competition from other e-commerce platforms like Shopify, Magento, WooCommerce, Salesforce Commerce Cloud, and Oracle Commerce which offer similar functionalities, Intershop distinguishes itself through its focus on serving both B2B and B2C markets comprehensively. Its holistic approach encompasses crucial aspects like product information management, order processing efficiency, customer relationship enhancements along with digital marketing capabilities. This distinctive focus combined with seamless integration options gives Intershop an edge in the competitive landscape by addressing varied client needs effectively across multiple industries.