The Howdy Glossary

Keyhole is a social media analytics tool designed to optimize marketing efforts by monitoring keywords on platforms like Twitter, Instagram, and Facebook. It assesses the effectiveness of campaigns through metrics such as engagement rates, reach, and sentiment analysis. Keyhole offers features including competitive benchmarking, influencer identification, and hashtag tracking to enhance social media strategies for businesses.

Founded in 2012 by Minaz Abdulla and Kiran Vazirani in Toronto, Canada, Keyhole has become a significant player in the social media analytics industry. The platform provides real-time data on engagement rates, reach, and sentiment analysis to help businesses measure their social media impact. These insights enable companies to refine their strategies and make informed decisions aimed at improving their online presence.

Keyhole stands out with its focus on real-time data monitoring combined with competitive benchmarking tools that allow performance comparisons against competitors. Its influencer identification feature helps businesses find key influencers for potential collaborations while hashtag tracking monitors specific hashtags' performance. This combination of features positions Keyhole as a comprehensive solution for businesses aiming to enhance their marketing strategies amidst competition from other analytics tools like Hootsuite and Sprout Social.