The Howdy Glossary

Klaviyo is an email marketing platform. It provides tools for managing email campaigns, automating processes and improving customer targeting using segmentation. The platform integrates with e-commerce systems to track customer behavior and purchases, allowing for personalized experiences based on real-time data. Klaviyo supports A/B testing, reporting on campaign performance, mobile optimization and compliance with anti-spam regulations such as CAN-SPAM and GDPR.