Linkstorm was an advertising technology company that enhanced online ads by making them interactive. It added a navigation layer to banners, allowing users to access multiple links and information directly from the ad, improving engagement and click-through rates.
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Ad Server
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About Linkstorm
Strengths of Linkstorm included enhanced user engagement and improved click-through rates due to its interactive ad technology. Weaknesses involved potential user distraction and complexity in ad creation. Competitors included companies like DoubleClick, AdRoll, and MediaMind.
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How to hire a Linkstorm expert
A Linkstorm expert must have skills in HTML, CSS, and JavaScript for creating interactive ad layers. Proficiency in digital marketing analytics is essential for tracking and optimizing ad performance. Familiarity with ad server platforms and experience in user interface (UI) design are also crucial.
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