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Madrivo is an ad server software and a part of the Madrivo Media advertising network. As a publisher tool, it helps manage, optimize, and deliver advertisements to targeted audiences. The platform offers a range of services to support its clients’ marketing goals, including campaign tracking, reporting tools for analytics and compliance verification. To maximize return on investment (ROI), Madrivo uses sophisticated algorithms that analyze data in real time to ensure ads reach the right viewers at the right time across different channels.