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Mailchimp is an email marketing service offering an easy-to-use design and analytics interface. The platform lets users create targeted newsletters, automated campaigns, and personalized marketing emails to nurture customer relationships via email. Features include mailing list management, template building tools, A/B testing, and detailed performance data reporting. In addition to email services, Mailchimp offers landing pages for marketing campaigns as well as social media ad buying capabilities directly within the platform. As of 2021, Mailchimp has rebranded itself into a Customer Relationship Management (CRM) oriented company with its all-in-one Marketing Platform for small businesses.