The Howdy Glossary

Mailjet is an email marketing and transactional email service tailored for small to medium businesses. It provides a platform with tools for designing, sending, and tracking marketing campaigns across various channels. Features include a drag-and-drop email builder, campaign management tools, user behavior-based personalization options, A/B testing capabilities, and detailed analytics reports. The software also offers transactional functionalities that seamlessly integrate with e-commerce systems for sending order confirmations and shipping notifications directly from the platform. Furthermore, it facilitates subscriber list management with segmentation capabilities and embeddable opt-in forms while ensuring compliance with data protection regulations such as GDPR.

Founded by Wilfried Durand and Julien Tartarin in 2010, Mailjet was created to deliver a robust yet user-friendly solution for small to medium businesses in need of effective email marketing and transactional services. Since its inception, Mailjet has grown into a popular choice among companies aiming to streamline their email marketing efforts and boost customer engagement through personalized campaigns backed by data-driven analytics. The platform's design enables users to manage comprehensive marketing strategies effortlessly while maintaining regulatory compliance.

Mailjet differentiates itself in the competitive landscape of email marketing services through several key features: a user-friendly drag-and-drop email builder for easy customization; robust campaign management tools; advanced personalization based on user behavior or preferences; A/B testing functionality; detailed analytics reports providing critical insights; seamless e-commerce integration for transactional emails; subscriber list management; and GDPR compliance via segmentation capabilities and embeddable opt-in forms. These strengths collectively position Mailjet as an ideal solution for businesses seeking powerful yet straightforward tools to enhance their email marketing efficiency, drive engagement, optimize performance through data insights, and comply with regulatory standards effectively.