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Mailjet is an email marketing and transactional email service for small to medium businesses. The platform offers tools for creating, sending, and tracking marketing campaigns across different channels. Mailjet provides a drag-and-drop email builder, campaign management features, personalization options based on user behavior or preferences, A/B testing functionality and detailed analytics reports. The software also offers transactional features that integrate with e-commerce platforms to send order confirmations or shipping notifications directly from the system. In addition, Mailjet allows users to manage subscriber lists and comply with data protection regulations like GDPR through segmentation capabilities and opt-in forms that can be embedded into websites or apps.