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Meltwater is a social media analytics and business intelligence company. The platform offers tools for monitoring, analyzing, and engaging with online conversations and news sources. Meltwater's software conducts real-time searches across millions of global sources to track trends, public sentiment toward brands or topics, and competitive insights. Its services include media monitoring, social media management, influencer discovery, and crisis management support through alerts systems. Meltwater also provides customizable dashboards with reporting capabilities to visualize data in charts or graphs for marketing professionals to adjust strategies accordingly.