The Howdy Glossary

Meltwater is a social media analytics and business intelligence company founded by Norwegian entrepreneur Jørn Lyseggen in 2001. The platform offers tools for monitoring, analyzing, and engaging with online conversations and news sources, conducting real-time searches across millions of global sources to track trends, public sentiment, and competitive insights related to brands or topics. Meltwater’s suite of services includes media monitoring, social media management, influencer discovery, and crisis management support through alert systems. Its customizable dashboards with reporting capabilities allow marketing professionals to visualize data through charts or graphs to adjust strategies effectively.

Several features set Meltwater apart in the market: real-time search capabilities across global sources enable users to monitor emerging trends and public sentiment; crisis management support through alert systems allows timely responses to issues; influencer discovery tools help identify key opinion leaders; customizable dashboards facilitate data visualization for informed decision-making. These comprehensive services make Meltwater an attractive solution for businesses seeking enhanced online presence and marketing strategies driven by data insights. Main competitors include Brandwatch, Talkwalker, Sysomos, Sprout Social, and Hootsuite—each offering similar but uniquely tailored services.

Meltwater's competitive advantages lie in its robust real-time search capabilities that provide immediate insights into trends and public sentiment along with a strong focus on crisis management support through alerts. Customizable dashboards enhance the ability of marketing professionals to visualize data effectively for strategic adjustments. By encompassing a wide range of functionalities within its user-friendly interface, Meltwater remains a leading choice for organizations aiming to optimize their online presence and marketing efforts comprehensively. This makes it suitable for various organizational roles including marketing professionals, social media managers, PR teams, and business executives who need powerful tools for monitoring online conversations and managing their digital footprint efficiently.