The Howdy Glossary

Miva is an e-commerce platform catering to businesses of all sizes, offering tools and features for creating, managing, and optimizing online stores. It includes customizable themes, shopping carts, inventory management tools, payment gateway support, marketing features like SEO optimization and social media integration, and analytics options. The platform leverages its proprietary scripting language, MIVA Script, to ensure a secure environment for online transactions.

Founded by Rick Wilson in 1997, Miva has evolved to meet the changing needs of online businesses. Its proprietary scripting language provides enhanced security for transactions. Over the years, Miva has developed a robust suite of tools designed to streamline e-commerce operations and enhance business success in the competitive online marketplace.

Miva differentiates itself through several key features such as its secure MIVA Script language and extensive customization options. While facing competition from platforms like Shopify and Magento which offer similar services tailored to specific market segments, Miva's unique strengths lie in its comprehensive marketing capabilities including SEO optimization and social media integration along with detailed reporting tools. These elements position it as a flexible solution suitable for businesses aiming to establish or grow their online presence securely and effectively across various industries.