The Howdy Glossary

Oktopost is a social media management platform designed for B2B marketing teams. It offers tools for content planning, publishing, distribution, and campaign performance tracking across various social media platforms. Features include analytics aligned with business objectives and user rights management to control access levels within enterprise environments. Created by CEO Daniel Kushner in 2013 and headquartered in Israel, Oktopost aims to streamline B2B social media marketing efforts through comprehensive functionalities.

Oktopost distinguishes itself through unique features tailored specifically for B2B needs. It includes specialized tools such as lead tracking and management, employee advocacy capabilities, and integration with essential B2B marketing tools like Marketing Automation platforms and CRM systems. This focus allows Oktopost to provide a tailored social media management solution that aligns well with the specific demands of B2B businesses. The inclusion of advanced analytics tied to business goals further enhances its appeal as a specialized platform compared to broader competitors like Hootsuite, Sprout Social, Buffer, HubSpot, and Socialbakers.

The competitive advantage of Oktopost lies in its exclusive focus on the B2B market segment. By offering features like employee advocacy capabilities and precise user rights management within enterprise settings, it ensures secure handling of sensitive information while effectively targeting other businesses through social media campaigns. These advantages position Oktopost as a comprehensive solution uniquely equipped to drive success for B2B marketing campaigns in ways that generalist platforms do not cater to as effectively.