The Howdy Glossary

Open AdStream is an ad server software initially developed by Accipiter Solutions, designed to manage online advertising campaigns for publishers, advertisers, and agencies. The platform offers a variety of tools including ad scheduling, targeting capabilities, performance tracking metrics, inventory optimization features, and detailed reporting functionalities. Now under AT&T's advertising division Xandr, Open AdStream continues to support efficient execution of online advertising strategies.

The software boasts several unique features such as robust ad scheduling capabilities that allow precise timing and placement of ads, sophisticated targeting tools for effective audience reach, comprehensive performance tracking metrics to measure campaign success, advanced ad inventory optimization for maximizing revenue generation, and detailed reporting functionalities offering deep insights into ad performance. As part of AT&T's Xandr ecosystem, Open AdStream benefits from ongoing enhancements leveraging the company's extensive expertise in advertising technology. This ensures the platform remains innovative and competitive in the digital advertising industry.

Facing competition from major players like Google Ad Manager (formerly DoubleClick for Publishers), AppNexus, Media.net,and others; Open AdStream differentiates itself through its combination of advanced features and integration within AT&T's ecosystem. Its extensive experience in the industry allows it to offer powerful tools that enable users to optimize their online advertising campaigns efficiently. Publishers can manage their ad inventory effectively; advertisers can utilize precise targeting and tracking capabilities; while agencies can streamline multiple campaigns with ease. This makes Open AdStream a versatile solution catering to diverse needs within the digital advertising landscape.