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Pega Crm

Pega Customer Relationship Management (CRM) is a customer relationship management software. It's part of the Pegasystems platform, using artificial intelligence and automation to help organizations manage their customer interactions throughout their lifecycle. The system captures and analyzes data across various channels in real-time, enabling personalized marketing, sales process optimization, and improved service delivery. Pega CRM provides tools for managing leads, opportunities, and cases through an integrated platform that can adapt to changing market conditions or business requirements without extensive retooling or recoding.