The Howdy Glossary

Quantcast is a technology company specializing in audience measurement and real-time advertising, founded by Konrad Feldman and Paul Sutter in 2006. The platform provides detailed demographic and psychographic data on website visitors, enabling publishers to target specific users with precision. Utilizing machine learning, Quantcast predicts user behavior and interests to deliver relevant ads through automated ad buying systems, thereby improving click-through rates for advertisers and helping publishers optimize the value of their ad impressions.

Quantcast stands out in the industry for its advanced technology and data-driven approach. By offering comprehensive demographic and psychographic information about website visitors, it empowers publishers to effectively target their audience with advertisements. The use of machine learning enables Quantcast to predict user behaviors accurately, facilitating the delivery of relevant advertisements which enhances advertiser click-through rates while maximizing publisher ad inventory value. This unique capability differentiates Quantcast from other competitors such as Google Analytics, comScore, Nielsen, Adobe Analytics, and Oracle Data Cloud.

Quantcast serves a diverse set of users within the digital advertising ecosystem including publishers aiming to optimize ad revenue through targeted advertising based on audience insights; advertisers looking for personalized ad campaigns that improve engagement; marketing agencies seeking detailed audience data; and ad tech companies enhancing their ad buying strategies. Its platform's emphasis on precise targeting through detailed demographic data and predictive modeling positions it as a leader in delivering effective real-time advertising solutions that drive better business outcomes for both advertisers and publishers.