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Quantcast

Quantcast is a technology company specializing in audience measurement and real-time advertising. Its platform provides detailed demographic and psychographic information about website visitors to help publishers target specific users with their ads. Using machine learning, Quantcast predicts user behavior and interests to serve the most relevant advertisements through automated ad buying systems. This can improve click-through rates for advertisers while helping publishers maximize the value of their inventory by delivering more valuable ad impressions.

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