The Howdy Glossary

ReachLocal is ad server software tailored for small and medium-sized businesses, automating ad campaigns across platforms like search engines, directories, and social networks. It was founded in 2004 by Zorik Gordon, Robert Wright, and Nathan Hanks, and acquired by Gannett in 2016. Its main objective is to assist businesses in reaching local customers effectively by offering precise targeting options that boost engagement and drive conversions.

The platform's unique features include the automation of ad campaigns across various platforms and precise targeting options aimed at reaching local customers who are more likely to convert. Additionally, it provides insights and analytics to track campaign performance and refine strategies for better results. ReachLocal competes with WordStream, SEMrush, AdRoll, and Marin Software but differentiates itself through its focus on automated local targeting for small and medium-sized businesses.

ReachLocal offers a strategic advantage with its specialization in local customer targeting combined with user-friendly tools and robust analytics. This enables businesses to reach potential customers within their geographic area more effectively. The platform's intuitive interface supports efficient management of advertising strategies while enhancing conversion rates through localized campaigns. This makes ReachLocal a prominent solution for companies seeking efficient online advertising tailored specifically for local marketing needs.