The Howdy Glossary

Rubicon Project is a digital advertising technology company that facilitates the buying and selling of online ads through automated real-time bidding technology. Its software platform connects ad inventory with advertisers targeting specific audiences on digital channels like web, mobile, and video. By analyzing data on digital media consumption and user behavior, Rubicon Project aims to optimize revenue opportunities for sellers in the digital advertising ecosystem.

Founded by Frank Addante in 2007, Rubicon Project has positioned itself as a leader in the industry by automating ad transactions through its innovative real-time bidding (RTB) technology. The company's software stands out due to its data analysis capabilities, which include insights into media consumption trends, user behavior patterns, and ad performance metrics. This data-driven approach helps sellers maximize their advertising revenue by efficiently connecting their inventory with targeted demand from advertisers across various channels.

Competing against companies like Google’s DoubleClick Ad Exchange, OpenX, AppNexus, and Index Exchange, Rubicon Project distinguishes itself through its robust data analysis capabilities. This focus on leveraging actionable insights enables sellers to optimize their ad inventory effectively while achieving more efficient automated transactions via RTB technology. By providing an integrated solution that combines sophisticated data analysis with streamlined automation for buying and selling online ads across multiple digital platforms, Rubicon Project delivers unique value to stakeholders looking to enhance their effectiveness in a competitive digital marketplace.