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Shopify is an e-commerce platform for creating and managing online stores. The platform offers a range of services, which include payments, marketing, shipping and customer engagement tools. Shopify lets users organize products, customize storefronts and process orders. The platform stands out for its accessibility to small businesses and individuals entering the e-commerce space thanks to its user-friendly interface that requires little technical expertise. Over time the company has added augmented reality features through Apple's AR Quick Look support in Safari on iOS 12 devices or higher as well as Google's new 3D Model Viewer tool making "shopping" more interesting by letting you visualize digital products or objects in a physical space simply by using your smartphone or tablet camera.