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Snowflake is a cloud-based data warehousing platform for analytics. The technology uses a new architecture different from traditional systems by combining the power of modern data platforms with the flexibility and scalability of the cloud. Snowflake stores data in separate, scalable units called virtual warehouses that can process queries against its stored data. It natively supports semi-structured and structured data types, allowing users to run certain types of workloads without preparing or transforming the data before analysis.