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Socialbakers is a social media marketing and analytics platform. The software provides marketing solutions, including automated boosting and advertisement management. Socialbakers also offers insights derived from AI-powered analytics, which help businesses understand their audience’s behavior patterns across different platforms. Through the platform's integration with major social networks, users can compare their performance against competitors while tracking key performance indicators (KPIs) in real time. Socialbakers's interface allows for in-depth content analysis to refine strategy and improve engagement, as well as planning tools that assist with scheduling posts across multiple channels simultaneously.