The Howdy Glossary

Sprinklr Modern Care is a customer support software that integrates interactions with customers across multiple social media platforms and messaging channels into a single interface. It provides tools for real-time monitoring of brand mentions, responding to inquiries, and managing social media engagements efficiently. The software is enhanced by artificial intelligence features that automate tasks like content classification and issue resolution suggestions based on historical data, thereby offering data insights for tailored marketing campaigns and improved customer experiences.

Founded in 2009 by Ragy Thomas, Sprinklr is headquartered in New York City and specializes in customer experience management. Over the years, it has evolved into a leading provider of social media management and customer engagement software solutions catering to businesses across various industries. Sprinklr Modern Care was developed to provide businesses with a comprehensive solution for streamlined customer support over multiple digital channels while enhancing brand reputation through real-time assistance and personalized experiences supported by AI capabilities.

Sprinklr Modern Care distinguishes itself from competitors such as Zendesk, Salesforce Service Cloud, Freshdesk, and Intercom with its seamless integration of social media management within its customer support platform. Its unique feature set includes real-time monitoring of brand mentions, engagement across digital channels from one centralized interface, automated processes driven by AI for content classification and issue resolution suggestions based on past interactions. These functionalities facilitate targeted marketing campaigns while ensuring efficient response mechanisms that boost both customer satisfaction and engagement. This combination positions Sprinklr Modern Care as an advanced solution aimed at optimizing customer support strategies for businesses seeking robust digital engagement tools.