The Howdy Glossary

Unruly is a video adtech company under News Corp, specializing in an AI-powered outstream video ad platform. This platform aims to enhance consumer engagement by creating, managing, and optimizing digital marketing campaigns across multiple devices using programmatic advertising techniques. Unruly's innovative approach focuses on providing engaging and effective digital marketing solutions.

Founded in 2006 by Sarah Wood, Matt Cooke, and Scott Button, Unruly set out to revolutionize the digital advertising industry with its technological innovations. The company's goal is to increase consumer interaction with ads through AI-driven optimization on its outstream video ad platform. By leveraging programmatic advertising across various devices and platforms, Unruly aims to maximize the impact of digital marketing campaigns for advertisers, publishers, and consumers.

Facing competition from companies like Teads, SpotX, Sharethrough, and Verizon Media in the dynamic adtech industry, Unruly differentiates itself by focusing on AI-enhanced consumer engagement. This allows for optimized campaign targeting through programmatic techniques while offering high-quality video ad experiences. These strategic advantages position Unruly uniquely within the market as it continues to provide tailored solutions that benefit advertisers looking to drive brand performance and publishers seeking effective monetization methods.