The Howdy Glossary

Visto, formerly known as Collective, is an ad server software focused on managing display advertising. It equips marketers with tools such as ad serving, real-time reporting, audience segmentation, and optimization capabilities to oversee and evaluate digital advertising campaigns effectively. The platform was developed by a team of developers and advertising technology experts at Collective to assist advertisers in reaching target audiences efficiently across various publishers and platforms.

The software stands out due to its unique set of features tailored for enhancing digital advertising campaigns. Visto offers advanced ad serving capabilities, real-time reporting for immediate performance insights, audience segmentation tools for precise targeting, and optimization functionalities aimed at improving campaign effectiveness over time. This comprehensive feature set distinguishes Visto as a valuable tool for advertisers looking to maximize their reach and control over digital advertising initiatives while enhancing overall campaign performance.

Visto faces competition from other established ad server software providers like Google Marketing Platform (formerly DoubleClick), Adobe Advertising Cloud, Sizmek by Amazon, and MediaMath. Despite similar offerings from these competitors—such as ad serving, reporting, audience targeting, and optimization capabilities—Visto's robust combination of advanced features provides a competitive edge. By focusing on precise audience targeting across diverse publishers and platforms along with performance optimization, Visto positions itself as a comprehensive solution that enables marketers to manage digital advertising campaigns efficiently and effectively enhance their impact.