The Howdy Glossary

VTEX is a cloud-based e-commerce platform that streamlines business operations by providing solutions for inventory management, order processing, and customer relationship management. It supports multiple storefronts from a single back-end system, catering to both B2B and B2C settings. VTEX's features include automated marketing campaigns and the ability to integrate with other systems via an open API structure, offering businesses flexibility and growth opportunities.

The platform was founded in 1999 by Mariano Gomide, Geraldo Thomaz, and Izabel Branco in Brazil with the goal of creating an efficient and scalable solution for businesses aiming to enhance their online presence. Its unique capacity to manage multiple storefronts differentiates it from competitors like Shopify, Magento, WooCommerce, BigCommerce, and Salesforce Commerce Cloud.

VTEX's multiple storefront support provides centralized management across different environments while its automated marketing capabilities enable effective customer engagement. The open API structure allows seamless integration with other systems for customization. These features combined make VTEX a versatile solution tailored to various business needs in the competitive e-commerce market.