The Howdy Glossary

Wix eCommerce is an online commerce feature of Wix.com, enabling individuals and small businesses to create and manage their online stores. It offers tools for inventory management, payment processing, order tracking, and sales reporting while allowing users to design product pages with images and videos. Additionally, the platform integrates with various marketing channels to expand sellers' reach. Founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix aims to empower non-technical users to easily venture into e-commerce.

Wix eCommerce stands out through its integration with the larger website-building platform of Wix.com. This seamless integration allows for store creation within a website effortlessly. The platform provides visually appealing design options for product pages with galleries and videos enhancing the customer shopping experience. It also offers diverse discount options to help sellers attract customers while its integration with different marketing channels aids in expanding audience reach and driving sales growth.

Although it faces competition from platforms like Shopify, WooCommerce, and BigCommerce—each known for robust features catering from small businesses to large enterprises—Wix eCommerce differentiates itself through its user-friendly interface requiring no technical expertise. Its drag-and-drop design tools make store creation accessible even for beginners while emphasizing visual design elements like galleries and videos. Moreover, integrated marketing solutions offer users opportunities to efficiently grow their online presence. These features position Wix eCommerce as an attractive option for those seeking a simple yet powerful all-in-one solution for their online stores.