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WooCommerce is an open-source e-commerce plugin for WordPress. WooCommerce allows website owners to sell products and services through their WordPress sites. The platform offers both free and premium extensions, easy customization options, detailed order tracking and reporting capabilities. The basic features of WooCommerce include support for multiple payment gateways (such as PayPal or Stripe), product inventory management, shipping options with real-time calculations, the ability to apply discounts and coupons to purchases, and geo-location support.