Bruno D.
Data Analyst

Skills

Sql

Bruno is available for hire

All Howdy Candidates are vetted for skills and english proficiency.

Bio

A professional specializing in market intelligence and business intelligence, holding a degree in economics with a decade of experience in data collection, analysis, and interpretation for business decision-making. This expert demonstrates a robust understanding of both theoretical economics and its practical application in data analysis. Equipped with comprehensive skills in identifying market trends, this individual significantly contributes to strategic decision-making within organizations.

Business Intelligence (BI) Analyst
10/1/2019 - 10/1/2022

Extracted data from the patient support program (DSP and PSP) through SQL queries and direct extractions in Salesforce. Engaged in data modeling and organization, identifying both systemic and operational errors. Collaborated with customer areas for information correction and reported gaps to the development team, contributing to error adjustments and systemic improvements. Conducted regular meetings to discuss data quality, action plans, and the monthly evolution of the program. Created a comprehensive dashboard to provide an overview of patient intake, access channels, diagnosed diseases, medications used, average duration of stay, and studies on regional dropouts. This effort aimed to enhance medication stock levels distributed to affiliated clinics and laboratories.
Market Intelligence Analyst
8/1/2017 - 10/1/2019

Developed and built data models for conducting sales analysis in the mobile recharge segment for major telecommunication operators and recurrence analysis in the microinsurance segment. Utilized Cohort techniques to study churn vintages, defining strategies to increase customer lifespan and Life Time Value (LTV). Implemented marketing metrics for both online and offline media to measure the return on investment (ROI) in advertising campaigns for TV and web platforms. Gained extensive experience in fraud prevention using the Cybersource by Visa Safe tool, performing periodic studies on the profiles of key fraudsters to reduce chargebacks and prevent the rejection of legitimate orders. Contributed to a new business unit within the JCN group, a financial startup specializing in selling credit card machines to commercial establishments, designing and building segment-specific indicators alongside clients and business partners.
Business Intelligence (BI) Analyst
8/1/2016 - 10/1/2016

Conducted the creation of reports to perform company sales projections and forecasting. Supplied data-driven insights to commercial, financial, and pricing directorates, contributing to strategic decision-making processes. Engaged in an in-depth study to understand profitability, analyzing gaps between costs and contribution margins. Monitored, analyzed, and reviewed operation costs to optimize financial performance. Collaborated with the commercial directorate to develop a new pricing approach, accounting for the cost dynamics of the acquiring market to ensure maximized margins relative to the final selling price. Developed comprehensive reports to analyze sales by payment modality (debit/credit), type of commerce (MCC), flag, sales channel, and distributor, integrating these variables with quantitative data such as rates, processed volume, revenues, and costs. Provided support for ADHOC activities as required by business needs. Oversaw the monthly closing of distributor commission reports, ensuring accuracy and timeliness. This role enhanced proficiency in financial analysis, data interpretation, and report generation, utilizing advanced software tools and frameworks to support business operations.
Market Intelligence Analyst
7/1/2015 - 10/1/2016

Conducted comprehensive analyses of customer transaction data, consolidating information for the development of studies and new product creation. Ensured constant monitoring of campaign results, identifying opportunities for process improvements. Prepared periodic reports and dashboards focused on products and customer insights, demonstrating strong analytical capabilities. Developed technical expertise in data analytics tools and frameworks, ensuring accurate and actionable insights.
Commercial Intelligence Analyst
4/1/2014 - 7/1/2015

Developed expertise in creating and consolidating commercial management databases and market indicators. Proficient in extracting and manipulating data for the preparation of sales and commission reports. Conducted detailed analysis and pricing of goods through effective market and competitor monitoring. Excelled in consolidating and creating comprehensive statistics to enhance business knowledge and understanding of company products.
Market Intelligence Analyst
7/1/2013 - 2/1/2014

Developed expertise in structuring and extracting data from databases for comprehensive analysis of commercial area indicators. Facilitated data acquisition from various company departments to construct detailed management reports. Supported the preparation of presentations for commercial performance and marketing meetings. Acted as a key support point during meetings with sales executives, providing critical information on portfolio positioning, billing, and revenue.
Market Intelligence Assistant
7/1/2012 - 6/1/2013

Acquired extensive experience in preparing and updating periodic reports on sales, visitation statistics, merchandise returns, product mix, portfolio activities, and competitor analysis. Led the development and implementation of monthly surveys to assess the sales force's perception of company service levels, inter-departmental collaboration, and the efficacy of sales and marketing tools provided.