This professional embodies a profound interest in design, creation, and the technological influences on everyday life, encapsulating a rich comprehension of design's evolution into a problem-solving methodology. This approach is rooted in a foundation of thorough research, behavior observation, strategic design, and rigorous testing. Holding a degree in Advertising from FMU - Faculdades Metropolitanas Unidas in São Paulo and amassing 12 years of experience in design, the individual has been a firsthand observer of the transformative effects marketing and design have had on technological advancements and consumer journey innovations. An additional three years in Australia, specializing in Project Structure, underscores their international experience and proficiency. Their focus is on understanding user behavior to enhance the customer journey, encompassing the entire lifecycle from brand creation to customer loyalty.

Specialization in Interaction Design for Digital Artifacts

 at FMU | FIAM-FAAM University Center
2010 - 2013


4/1/2023 - Present

Developed interfaces, prototypes, and flows for web and mobile platforms, ensuring a seamless user experience across devices. Conducted extensive research, mapping, and journey design to enhance user interactions. Collaborated closely with the Engineering team to oversee design implementation and ensure alignment with project goals. Played an integral role in constructing and maintaining the design system to promote consistency and efficiency in design practices. Monitored performance data of the designed solutions to identify areas for improvement and drove data-informed design decisions. Presented findings and articulated the reasoning behind design choices to stakeholders. Established success metrics, rigorously tested hypotheses and outcomes, and incorporated continuous feedback into product enhancements. Demonstrated a deep understanding of user needs, motivations, and behaviors, translating these insights into actionable outcomes for product development.


9/1/2021 - Present

Focused on visual design, strategic planning, audience research, and usability analysis to craft highly relevant digital campaigns aimed at enhancing brand visibility and driving sales. Developed creative sales and relationship guidelines, designed user-friendly landing pages, websites, and other digital solutions to appeal to target audiences. Conducted in-depth analysis of user experience and behavior to uncover insights for usability optimization, ensuring the efficacy and relevance of created solutions.  




8/1/2020 - 8/1/2021

Crafted comprehensive brand concepts for diverse brands, developing and executing campaigns that significantly boosted product conversion and brand promotion. Expertise in digital media strategies and the creation of promotional landing pages to enhance online engagement and user experience. Utilized various tools and frameworks to achieve these goals, including Adobe Creative Suite for design, Google Analytics for campaign performance tracking, and social media platforms for wide-ranging digital outreach. Demonstrated a strong ability to translate brand vision into compelling visual and digital narratives that resonate with target audiences.


10/1/2019 - 12/1/2019

Developed and maintained the visual identity for a CrossFit competition campaign, ensuring consistency across all digital and print materials. Designed and updated banners for social networks and managed a WordPress site, including regular updates and maintenance. Produced offline graphic pieces and created various mockups to support promotional efforts.


3/1/2018 - 9/1/2019

Spearheaded the creation of comprehensive visual identities, including designing logos, restaurant menus, banners, and a variety of marketing materials such as pamphlets, flyers, and social media content. Executed end-to-end website design with a focus on cohesive visual communication across all digital and print platforms. Developed a strong proficiency in graphic design tools and software, ensuring all deliverables met brand guidelines and client specifications.


8/1/2016 - 8/1/2017

Developed proficiency in creating online and offline visual communication for a production company, focusing on daily creation of presentations for television formats. Established complete visual identities for various projects. Demonstrated ability in basic video editing to produce promotional videos. Utilized software tools and graphic design frameworks to achieve cohesive and compelling visual narratives. Developed skills in branding and multimedia content creation, ensuring consistency across all visual materials.


3/1/2015 - 3/1/2016

Specialized in the creation of promotional web pages and the execution of comprehensive product promotion strategies. Proficient in managing and updating content across various social media platforms, ensuring brand consistency and audience engagement. Adept at crafting targeted promotional email marketing campaigns, leveraging marketing automation tools to enhance outreach effectiveness. 

Skills honed in HTML, CSS, JavaScript for web page creation, and experience with CMS platforms such as WordPress and Drupal. Utilized social media management tools like Hootsuite and Buffer to maintain active and effective social media presences. Developed expertise in email marketing platforms including Mailchimp and Constant Contact, optimizing open rates and engagement through A/B testing and analytics.


5/1/2012 - 7/1/2014

Developed and launched multiple promotional websites, integrating rich media and interactive elements. Designed and implemented dynamic banners to enhance online marketing campaigns, utilizing advanced graphic design tools. Orchestrated the full cycle of creating direct mail pieces, from conceptualization to production, ensuring alignment with brand guidelines. Spearheaded the development of an online magazine, employing content management systems and web development frameworks to provide a seamless user experience. Proficiently utilized HTML, CSS, JavaScript, and various CMS platforms to achieve optimal functionality and design aesthetic.


5/1/2010 - 5/1/2012

Acquired comprehensive skills in the creation and management of promotional websites using HTML, CSS, and JavaScript, ensuring a responsive and user-friendly design. Gained experience in designing and implementing engaging banners and direct mail campaigns, utilizing tools such as Adobe Photoshop and Illustrator to optimize visual impact. Played a key role in the development and maintenance of an online magazine platform, leveraging content management systems (CMS) like WordPress and Joomla. Enhanced technical expertise in web design principles, digital marketing strategies, and online publishing workflows. Collaborated effectively with cross-functional teams to achieve cohesive and compelling promotional content.

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