The Howdy Glossary

Connatix, founded in 2014 by David Kashak, Oren Stern, and Pavel Tursh, is an advertising server and video content platform headquartered in New York City. The platform utilizes AI to deliver personalized videos and ads to users in real-time, aiming to boost viewability, engagement, and overall revenues for publishers. Connatix provides publishers with a tool to optimize their advertising strategies by delivering tailored content that enhances user experience and increases monetization opportunities.

Key features of Connatix include its AI-driven technology that enables personalized video and ad recommendations in real-time. This focus on personalization helps improve viewability and engagement for publishers while optimizing revenues through targeted content delivery. Additionally, the platform offers a user-friendly interface allowing publishers to manage their advertising campaigns easily and make data-driven decisions to maximize results. These attributes distinguish Connatix from competitors such as Brightcove, JW Player, SpotX, and YuMe.

Connatix’s significant competitive advantage lies in its ability to deliver highly tailored content leveraging AI technology. This capability leads to increased viewability and engagement for publishers by optimizing content delivery based on individual user preferences. Furthermore, Connatix's focus on providing data-driven insights empowers publishers to make informed decisions efficiently managing their advertising campaigns. Designed for digital content creators such as media companies and news publishers seeking enhanced digital advertising strategies through personalized recommendations, Connatix offers a comprehensive solution aimed at boosting online presence and driving success in the digital advertising landscape.